Investment & Wealth Management has traditionally been seen as complex and only suitable for people with high networth. At Kuants, we want to change that and make it really simple and seamless for a large no. of investors. We want to curate the investment experience and make investing as simple as online shopping!!!
Eventually, we aim to become an Investment superApp that provides a wide range of investment choices with a high level of curation.
Scope of work
User Research
Information Arch.
Wireframing & Prototyping
Design System
App UI/UX Design
Web UI/UX Design
Dashboard Design
Development
User Research
One-on-one open-ended and guided User interviews
User interviews are a qualitative research approach where you engage in open-ended and structured conversations with users to gain a deep understanding of their experiences, needs, motivations, and behaviors. We gathered data on users' behaviour about their online mutual funds purchases to understand the challenges. Studied, what it takes to keep an investor have long-term investments holdings in mutual funds.
Personas
User personas are semi-fictional characters that represent the various segments of your user base. They are created based on real data and insights into users' behaviors, motivations, and goals. A user persona typically includes information such as demographics, likes, habits, pain points, and attitudes, making it easier for teams to understand and empathize with their target audience. This approach helps in designing products and services that better meet the needs of users.
User Empathy Mapping
User empathy mapping is a visual tool that captures and illustrates a user's attitudes, behaviors, thoughts, and emotions. It helps teams to understand users better, fostering empathy during the design process, and ultimately improving user experience by aligning products or services with user needs.
UX Competitive Analysis
A UX competitive analysis helps UX researchers understand what competitors are doing, spot new opportunities, and gain a competitive edge. By examining these insights, design teams can create a more effective UX strategy and enhance both the user experience and the product’s overall value.
This type of analysis primarily looks at design and interactions but also considers how business factors and other elements affect the user experience.
Information Architecture
Information architecture (IA) is the practice of structuring and organizing content to make information findable and understandable. It involves creating a clear navigation system and grouping related content in a way that enhances the user experience, whether for websites, mobile apps, or other digital platforms.
Design System
Design system in UX is a comprehensive collection of reusable components, styles, and design principles documented to streamline the design process and ensure consistency across a product's user interface. It serves as a reference guide that helps teams replicate designs quickly and maintain a cohesive look and feel throughout their work.